GOOGLE IS THE SEO BOSS
It Is Important to Understand Google's Dominance and How It Impacts Your Traffic. Google IS the SEO
Google rules. With
an iron fist, Google has staked its claim as ruler of the search engine world. It relentlessly dominates all
comers, even the other big boys like Yahoo and Bing. Here are a few things to realize that will help you
understand the importance of making Google and its spiders
Google Is the SEO Boss: Google Is the Big Dog
As recently as 2009, Google claimed between
63.3% and 72.1% of the total search engine market. It is massively successful. All the other
search engines in the U.S.A. are competing for the other 1/3 to 1/4 of the
This is why making Google happy matters.
The hard facts mean that, in order to do well with the search engines, you have to select terms for which
you can rank well in Google.
Here are the numbers:
Approximately 40% of the people who
search for a term will click on the first result returned. Another 30-40% will click on either the 2nd or
3rd returned result. The other 20-30% of the traffic will be split among the 4th, 5th, 6th, 7th, 8th, 9th,
and 10th positions. No significant traffic (10% or less) will find a search result that isn't
displayed on the first page. Those are the tough facts.
So, if you don't optimize a webpage for a
keyword that you can rank on the first page of Google with, forget about getting much, if any, website traffic
for that keyword until you make it to the first result page (top 10). Then, forget about getting a lot of
traffic for it until you make it into the top 3.
Even if you rank in position number 4, you
will end up splitting seven ways the 20% of traffic that doesn't go to the top
Google Is the SEO Boss: The Other Guys
Bing and Yahoo! do have traffic-generating
potential. But, with around one third of the total market, Google is the SEO boss and will likely remain
the boss for the foreseeable future.
However, 33% of billions of searches is not
insignificant. Be sure to submit your URL and Sitemap to both Bing and Yahoo! as well as Google (AltaVista now uses Yahoo!). All of the other search engines likely won't
generate much traffic for you, but it can't hurt to submit to them also. Just don't spend too much time on such an endeavor after you get your site
submitted to the top three.
Google Is the SEO Boss: International Implications
Google is the SEO boss in the U.S.A., but that
isn't the case all over the world. Multiple countries are not Google-owned. Most notably, China is
not Google-owned. They have had a presence there, but Baidu is their biggie. You can use Google translate to translate Baidu's URL submission page and try to get some Chinese traffic.
Naturally, it will be more difficult for non-English-speaking
individuals to get value out of an English-only website. But, they can use Google translate also, and more
and more of the world is learning English as a second language.
If you have international visions for your content, you can see
where Google has the highest and lowest market dominance and selectively target search engines in other
countries for URL submission. You can check Google's international market dominance here.
Google Is the SEO Boss: Conclusion
Google rules, but not everywhere and not
totally. It is important for Americans to play the Google game. Your traffic is going to come from
Google, primarily. But, don't discount all the other avenues available for traffic
For more, go back to SEO Strategy. To make improvements that can increase your traffic and overall site
appeal, go to Website Improvements.
Copyright © 2010, Issachar Knowledge, LLC: Google Is the SEO