HUMAN NATURE MARKETING
Some Things Never Change. Human Nature Is One of Them. Understand This.
The intent of this information on human nature marketing is two fold. First,
to provide some insights into how human nature can be exploited to negative ends, and, second, to help you to spot
it when dubious tactics are used on you.
Human Nature Marketing: A Fine Line
A marketer always walks a
fine line. What is the difference between persuading a buyer that your product will best suit his desires and
manipulating a buyer into a purchase for the money? When does marketing end and manipulation
It all starts with your
Business Philosophy. It ends with it too. When you genuinely set out to serve your
buyers, and maintain that perspective, you hold the moral high ground. Your learned Marketing Principles will be applied in honest and honorable ways. When
you start out being motivated by a love of money, you will eventually employ dubious tricks in order to attain
the object of your affection.
Your heart and conscience
are key. Seek to serve, and they will keep you in check. Seek the money, and you'll end up hardened and
cold. The following information is not intended for use in developing manipulative practices. It
is here so that you can understand more fully how the minds of men work, what not to do to offend the
natural tendencies of people, and how to recognize more easily when you are getting
Human Nature Marketing: A Tale of Two Cities?
"It was the best of times, it was the worst of
times..." Beware of any marketing presentation or copywriting that appeals to both your deepest dreams and
fiercest fears. Many people are easily manipulated by ad copy that appeals to an over-realized sense of
Many times, the story presented in the ad copy is
completely fabricated. For ads like these, seek to verify them. Make sure the
product delivers as promised. And, if it doesn't, be ready to claim the offered money-back
guarantee. If there is no guarantee, you are likely going to be disappointed with the product and the fact
that you spend money on it.
Remember, anyone selling something that will make you
fabulously wealthy for "just $99.97!" would be out there doing it himself and becoming fabulously wealthy instead
of selling things for $99.97. If he had already done it himself and wanted to be altruistic as he sat on
his mountain of cash, he'd give away the program. Always evaluate enthusiastic copywriting with a clear,
Human Nature Marketing: The Mind of a Man
People are creatures of
habit. Most don't like change, and they most definitely don't want to change personally.
People don't just want to make money. They want to make money on their terms. This validates their
preconceptions about themselves and their methods. Here is how to know if someone is trying to use human
nature marketing as a manipulative tool:
1. They don't say a
prospective customer will have to change their way of life drastically. A 450-pound couch potato will have to
change his entire life and lifestyle to drop enough weight to fit in his clothes from college. But, telling
him that won't sell him a ThighMaster. So, manipulative marketers purposefully do not tell people they have
to change much of anything, even if they do to have real
2. They do say that
the customer will have to make some minor, token change. If no change has to be made whatsoever, the customer
won't believe it. So, some namby-pamby pseudo-change is proposed. "It really is this easy!" Um,
yea, this easy to sell your stuff to a manipulated sap.
3. They seek to
identify what the person already believes and then reinforces it. Usually, this will take the form of
convincing a person that he deserves more money. Then that desire will be used to convince him that
the product for sale will get it for him easily and
Human Nature Marketing: Conclusion
The old proverb says that a fool and his money are soon
parted. How true it is. But, be above board in all you do. Don't sucker a sap into buying
something based on a delusion you helped create. And, don't be a fool yourself. Understand these
things so that human nature marketing is not misused, and no one is abused.
The next topic when it comes to marketing your website is
How to Use Social Networking. And, be sure to read the
Miscellaneous Marketing Tips.
Copyright © 2009-2010, Issachar Knowledge, LLC: Human Nature