Monetization Is The Process by which You Make Money with Your Website. Start with The Basics.
There are several monetization basics you need to be familiar with prior to
attempting to make money with a website. Just like most other things, failure awaits those who stumble
blindly forward. Start with a plan.
Monetization Basics: Have a Plan
In order to effectively
make money from your website or blog, you need to think about your goals and formulate a plan. How are you
going to generate income from your website? Write down your ideas. If you don't have any ideas yet,
keep thinking about it, and keep reading.
If you have no idea where
to start, think about how you would LIKE to implement a monetization plan for your website. How would you
LIKE to make money with your website? Think about it and write down your thoughts. Then think
about why you want to monetize that
Doing this exercise is
important. You are going to encounter different sales pitches and opportunity presentations constantly when
you start learning about doing business online. Having a plan and keeping it in mind, even if it is just
generalities at this point, will help you avoid time-wasting rabbit trails. Time is an asset. Keeping
your plan in mind will help you avoid those rabbit trails that don't mesh well with what you are trying to do
with your monetization strategy.
On the flip
side, having an idea regarding your final monetization destination will help tune you in to the
opportunities that you can employ effectivly with your
Additionally, if you have
multiple monetization methods at work on your website (recommended), identify which one you want to
optimize your website around. Then pursue that option and design your website so that it is
And, above all else,
remember that every monetization model is worthless without providing a real service. Quality content
provides that service (information to those looking for it). Make sure you focus more on creating quality
content than making money. Information drives the internet, so having quality content on your website will
draw traffic. And the monetization basics and strategies can be implemented successfully whenever there is a
lot of traffic coming to a website or blog.
Monetization Basics: An Intro to the
The next step in your plan should be to plan out the
methods you want to use. Which method will be your first, and when will you implement other methods?
For the specific ways to you can monetize your website or blog, investigate the Monetization Options page. For a more detailed discussion of the monetization
categories, investigate the Monetization Types
Now, a few general
Generating ways to increase income on the internet is
limited only by your creativity. You can use any of the already-created monetization methods, or you can
invent your own. The more monetization options that your concept/niche/theme allows, the quicker you can
start generating income and acheiving the goals you laid out for yourself in your Business Philosophy.
The easiest mode of money generation is usually to
display ads on your website's pages. With high traffic, people will eventually click the ads. This
generates passive income for you, so you make money as your website serves people...even while you sleep! Do
not, however, undermine your website with ads. If you are positioning yourself as an expert of some kind,
evaluate whether or not displaying ads will undermine your credibility or be a huge distraction. If not,
The more automated income generation methods you use,
the more passive income you can get. There are a lot of monetization choices available that are completely
automated. All you have to do is set them up on your website. After setup, there is little to no
Another relatively easy and smart way to generate
revenue is to create information products to sell on the internet. This method is excellent because you
create an information product once and then sell it an unlimited number of times. There is only an initial
investment, after which you can profit indefinitely.
Plan to incorporate both of these easy monetization
methods into your monetization strategy, if possible.
Monetization Basics: Design for
Even if you understand
monetization basics, you won't realize the full potential of our website without a design strategy to utilize what
you know. Design your website or blog to facilitate
The first thing you should
do when considering how to implement an effective design is this: ask yourself what action, if done by a visitor to
your website, will generate income for you. Then, design your website to encourage them to take that
If you sell a product,
design the website to encourage them to visit the order page, or plaster ads for the product where they will be
seen. If you use AdSense or other contextual ads, set up the layout of your website so that people will see
them. They aren't going to click on them if they don't see them,
Identify the specific
actions people need to take. Design your website so that it is easy for them to take that
Traffic Is the Holy Grail
Remember that the key to monetization is website traffic.
So, spend most of your time creating quality content, acquiring the very valuable incoming links, and indexing
your website with search engines and directories. The will get the initial traffic coming, and that will
allow for monetization.
Since the critical aspect of any monetization strategy is
Getting Website Traffic, you must get the traffic there for you to see any profit at
all. Mo matter how sophisticated and well-planned your monetization strategy is, traffic generation is
more basic to your website's success.
More visitors to your website or blog means more of whatever it
is you use to monetize: more clicks on pay-per-click ads, more consulting opportunities, more direct online
sales, more commissions from affiliate programs, the ability to charge a higher fee for ad space, more
donations, and more of whatever else you have incorporated into your monetization strategy. Since traffic
is more important than virtually anything else for the income-generating potential of a website, be sure to read
about When Should You Monetize.
Monetization Basics: Conclusion
Remember that content leads to traffic that
leads to successful monetization. Once you understand these monetization basics, move on and learn about
Monetization Types, Monetization
Options, and guidance on When Should You
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