WHEN SHOULD YOU MONETIZE?
Don't Make the Mistake of Trying to Monetize Too Soon. Concentrate on Quality First.
Most people begin their
online venture thinking about the money. Focusing on the money before focusing on your customers is a sure
path to failure. So, when should you try to profit from the services your website or blog provides? In
other words, when should you monetize?
monetize, your website should meet several criteria, particularly if it is geared toward providing
information through quality content. You should seek to develop a good website and beneficial product/service
before trying to profit from it. There are a few rules of thumb to follow when deciding when you should
When Should You Monetize: Quality
People don't use the internet in order to make you
money. Don't treat your site visitors like that is their purpose. They will know and resent it.
Provide them with what they want. Build their trust before trying to
In other words, you need to have quality
content before you try to monetize. Don't look chincy with 2 or 3 pages and a bunch of "buy
me, buy me!" areas of your website or blog. You should have between 30 and 50 keyword-driven
content pages before ever worrying about monetization.
If you are a design whiz and put some of the easily
integrated Monetization Options in as you go, that is fine. But, don't seek to monetize before you seek to
serve the informational needs of your visitors. Time is a non-renewable resource. Invest initially
in the content of your website or blog. Once you have stored up plenty of capital in the form of
content, then branch out and spend focused time on monetization. If you do it in reverse, you will
likely see much slower traffic growth than if you create the content
A visitor to your website should be able to spend hours
reading your content, and it should all be information that is relevant to your niche. If someone can
read through your content in minutes instead of hours, don't worry so much about monetization. Keep
building your content base.
When Should You Monetize: Directory
Before worrying about
monetization, you should also make sure your website is listed in a few niche directories. This will help
your traffic flow get started. Check out the Open Directory Project
When Should You
Getting inbound links (more commonly called "backlinks") to your
website is critical if you are ever going to convince Google and the other search engines that your website is
an authority site for any given keyword.
Backlinks will come if people find your website and think it is
beneficial enough to link to it from their website. Getting a few backlinks is more important than having
all your monetization plans implemented.
When Should You Monetize: Traffic
Focus your energy on creating quality content
centered on keywords. This is how to get people to link to you and find your website in the first
place. Getting Website Traffic is the most important thing you can focus on. It will
determine whether or not your plans succeed or fail. So, it makes sense that getting traffic is
primary, and your specific monetization plans are secondary, right?
Build traffic. Spend time each week
specifically doing things that are designed to bring people to your website. Make sure you are
indexed in Google and as many other search engines as possible.
Usually, you should focus on making
the first sale in any new business. That holds true for online businesses as well, with one caveat: focus
on getting your first 1,000 or 5,000 or 10,000 visitors to your website first. Think of each
visitor that comes to your website or blog as a "sale."
Then, once you have sold your traffic on the
benefits of your website itself, you can more successfully implement the rest of the Monetization Options you incorporated into your plans.
When Should You Monetize: Conclusion
For long term monetization success, don't jump
right into trying to turn your non-existent website traffic into piles of cash. You won't get far that
way. Focus on the basics first. Implement your money-making strategies second.
And remember, it all begins and ends with
website traffic. The next department is absolutely vital if you want to achieve any measure of
success. Click the link to learn about Getting Website
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